Today, Nike released a few press images of the upcoming Nike Zoom Hyperflight “Superhero” Pack. The pack, which portrays the NBA’s three most popular players as superheroes, includes three different colorways. Each colorway has a unique theme, taking design cues from the players’ personalities. This release also marks the first release of the Nike Zoom Hyperflight in a decade. The entire pack is scheduled to release on March 29. Continue reading, for more details, pics and an excerpt from Nike’s press site.
Raining down long-range jumpers; thunderous, posterizing dunks; dribbling through entire defenses – these are the qualities of superhumans.
Nike honors these stars and their super powerd status by championing Kevin Durant’s lightning speed, Kobe Bryant’s unparalleled snake-like vision and awareness, and Lebron James’ diamond-hard toughness. Two celebrated sneakers are aligned with each player; The Nike Air Hyperflight and the Nike Lunar Force 1. Both were founded on the principles of making footwear as light as possible
The Hyperflight’s designer, Eric Avar, thought back to his meetings with Bill Bowerman and remembered 1 key question:
“Can you make it lighter?”
When the shoe released in 2001, history was made with the Air Hyperflight as it was the first Nike basketball shoe constructed with traditional performance running ideology, providing superhuman speed to whomever wore them.
The Lunar Force 1 was also built on the concept of reduced weight. The shoe’s use of Nike Lunarlon foam and Hyperfuse construction drastically reduces weight as well as increases comfort and breathability. The result: a super comfortable shoe with a super stylish exterior.
The “Superhuman” collection will be available on March 29 at select Nike Sportswear retailers.
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