Banned? For those who don’t know the history, the Air Jordan 1 wasn’t always widely accepted by the NBA. When Jordan first wore these during his rookie year, he was immediately slapped with a huge fine for wearing sneakers that didn’t comply with uniform colors. The folks at Nike saw this as excellent marketing strategy, andtold Jordan to continue wearing the sneakers, while they covered the fines. This controversy, combined with MJ’s popularity, caused sales of the Air Jordan I to soar, and helped launch one of the most successful sneaker lines ever.
As a tribute, Jordan Brand is releasing this special version of the Black/Red Air Jordan 1 colorway, which looks very true to the original release. Also, notice the box, which is also similar to the OG Air Jordan 1 box. The main difference is the red “X”, placed on the sides of the box. I’ll keep you guys posted as more info on these becomes available.
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