Air Jordan 4 Pure Money Returns

A familiar, yet different Air Jordan 4 colorway surfaces thanks to Jordan Brand’s upcoming “Pure Money” series. For those that are new to the sneaker game, back in 2000 during the early days of Jordan Brand, the company released the White/White-Chrome Air Jordan 4 Retro, which featured an all white leather upper, complete with perforated leather in place of the netting and chrome lace tabs. This version received some success in the “bling, bling” era, but the absence of plastic netting ultimately hurt its popularity. In 2010, Jordan Brand made a second attempt at releasing similar colorway as part of its “Silver Anniversary” collection, which celebrated the 25th anniversary of the Air Jordan. This version ditched the perforated leather, incorporated plastic netting back into the design. This version was much more well-received, thanks in part to those looking to scoop up the entire Silver Anniversary collection.

This month will bring us Jordan Brand’s latest and greatest version of the clean white sneaker. This upcoming release not only retains the infamous clear netting, but also take advantage of Jordan Brand’s commitment to bringing us designs that are closer or equal to the quality that we saw during each model’s original release. Unfortunately, the Air Jordan 4 Pure Money will not feature the Nike Air logos. It is quite obvious however, that this is the company’s best attempt at the colorway by far.

Releasing in time for summer, the Air Jordan 4 Pure Money will hit stores on May 13, 2017. Expect a retail price of $190, with kids sizes available as well. Stay tuned for more images of the sneaker in the near future.

Air Jordan 4 (IV) Retro
Color: White/Metallic Silver-Pure Platinum
Style: 308497-100
Release Date: 05/13/2017
Price: $190.00